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Public Relations, Policy, Planning And Strategy --- Mac 325

AirLoaded Community / Polytechnic / MAPOLY / Public Relations, Policy, Planning And Strategy --- Mac 325 647 Views

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Public Relations, Policy, Planning And Strategy --- Mac 325. by Enifex(m): 7:56am on July 7

Policy is a blueprint that serve as the bible and Quran of an organization.

Ajayi(2005) noted that communication policy is a statement on intent indicating the purpose and direction of corporate communication as well as the process for attaining good result for all messages sent. Policy determined your direction, it shapes you on what to do. It is also called communication policy because it is concerned with the entire communication procedure within the organization
Policy prevents us from doing things according to our whim and caprices. The main trust(focus) of PR policies is to decide what to do, what to say and how to say it. It is a problem solving practices.
It can also be defined as a united PR framework upon which the organizational activities are directed.

*Component of PR policy*
PR policy is the organization position on

* What type of information to disseminate to our publics
* internal and external public's of the organization
* Time of information delivery,it has to do with how timely you are in giving out information, a good PR person write news release that wil conform with the in house style of the organization. The organization must take position about time of the information delayed.
* the spokesperson of the organization: there has to be a spokesperson of an organization, it can also be the PR man of an organization. He is the lead btw the org and the publics. Apart from the PR man, there would be two spokesperson in an organization. The chief executive is the chief communication officer that delegates works to people depending on the issue at hand, the issue of the spokesperson comes in form of policy.
* internal and external media to be used in reaching the publics: policy must also set in here, this policy would involve the PR findings about the policy.
* Principles of message dissemination: the position of the organization on principles to be adopted when disseminating a message, should this message be accurate, fairness, and truthfulness and these are good ingredients of effective PR practice.
* language of communication: the org takes policy on the type of language to be used, should it be simple, instructive, will it be warning, argumentative or aggressive. The choice of which language to use as a matter of policy should be determined and you must also consider the level of literacy and competence of your publics.
PR policy is a function of corporate, vision, mission and objectives.

*Importance of PR policy*
*It facilitates the packaging of communication content, the media and the message presenter: this means with a good policy, content of the message will be well enriched and packaged. It would also enrich your knowledge on the media to be used to disseminate the information and the message presenter.
* It is a guide for PR actions decisions: this means that policy should serve as guiding principles of PR actions.
* It is a directive from a higher authority,hence purposeful.
*It is the organization official position/attitude on the practice of PR.
* It aids PR planning and execution efforts
*It is a process that reveals the information packages and activities of the organization publics to see

*define Policy
* is there any difference between PR policy and communication policy
* As the PRE of Mapoly, advise the Rector on what the position of the institution should be in PR policy
*Justify the inclusion of PR policy in curriculum of HND mass Comm in NBTE
*Itemize and discuss the importance of PR policy..

That's all



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